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If you understand this one fact, and can appreciate the three
numbers I'll give you, you could put THOUSANDS of extra
dollars in your pocket when you sell your house.
Selling real estate is simple, really. Don't get me wrong- it can be difficult,
with a whole host of complications and problems, and certainly anything but
easy. Despite all of the challenges that keep us real estate agents busy and truly
earning our money, though, real estate is a simple business. You, the seller,
have a product to sell- your house or condo. Hopefully, you'll take your agent's
advice and do what preparation you need to in order to make it as attractive a
product as possible, and offer it up for a price that fits the current market
conditions. If you have a good product, offered at a fair, even attractive,
price, your house should sell.....provided the last piece of the puzzle falls
into place.
The "One Fact" that makes all the difference.
The last ingredient is EXPOSURE. Prospective buyers need to know about
your house. The more of them that know, the greater a chance that your house
will connect with just the right buyer and sell at a top price in a short timeframe.
The reverse is also true- you could have the best house in town, and have it at a
fair price, but if nobody knows about it, showings will limp along at a snail's
pace, and you'll be lucky to get a lowball offer. In short, the whole trick here is
to get maximum exposure for your property.
More exposure = larger pool of buyers = a greater chance of connecting
with that golden buyer willing to pay your price.
Like I said, it's simple. Not easy, though, and to get the maximum exposure,
you need to appreciate what the three numbers in the next section mean for you
(and your bottom line!)
Three Numbers that could add up to Big Money for you.
Much as it has changed nearly every other facet of life in the 21st-century, the
internet has transformed the way real estate is sold. The internet has given
prospective buyers an enormous range of choices when it comes to finding
houses for sale. Buyers can surf anonymously from the comfort of their home,
and identify the home of their dreams even before they've seen it in real life. The
National Association of Realtors' latest study confirms what seems, to many, to
be intuitively obvious- buyers are increasingly relying on the internet as their
primary information source when buying a house. Here are the numbers:
36% - Buyers who first found the house
they ended up buying online.
73% - Buyers who first started looking
for a home by checking online.
80% - Buyers who used the internet at
some point in their home search.
More than a third of buyers find their house online. 4 out of 5 of them are
looking at houses online at some point in the process. The implication should be
pretty clear. If you want the most money for your property, you need to find the
largest buyer pool possible. If you want to tap into the largest buyer pool out
there, you absolutely need to have your house positioned for maximum online
exposure.
Sound simple? You bet. Easy? No way. There's a whole lot of internet out
there to master. The web is always changing- sites come and go. What was
popular yesterday is, well...yesterday's news. Keeping on top of everything you
need to know to maximize your internet visibility is a constant challenge. It's a
challenge that must be met, though, if you're going to have a chance at getting
the most money for your property.
How do you meet that challenge and use what you see here to
put those THOUSANDS of dollars in your pocket at closing?
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